New FDA Ruling About Tobacco Marketing Practices

The FDA just recently issued a ruling about the practices of marketing tobacco.  But, my fellow cigar smokers, it’s not time to fret yet.  The new ruling only applies to cigarettes and smokeless tobacco.  Well, it only applies to those types of tobacco so far.  So, for now your favorite CAO or Cohiba hats and shirts are safe.  Here’s the published official summary from the FDA ruling:

The Food and Drug Administration (FDA) is reissuing a final rule restricting the sale, distribution, and use of cigarettes and smokeless tobacco. As required by the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act), FDA is issuing a final rule that is identical to the provisions of the final rule on cigarettes and smokeless tobacco published by FDA in 1996, with certain required exceptions. The rule prohibits the sale of cigarettes and smokeless tobacco to individuals under the age of 18 and imposes specific marketing, labeling, and advertising requirements. Elsewhere in this issue of the Federal Register, FDA is issuing an advance notice of proposed rulemaking to obtain information related to the regulation of outdoor advertising of cigarettes and smokeless tobacco.

The rule is set to take effect on June 22, 2010.

You can read the text of the ruling here.
They were nice enough to put a press release out too.

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